CRM Features That All Your Businesses Need

Though CRM solutions pile on the bells and whistles in an effort to attract customers, the reality is that there are a few core features that have most of the impact on your business. While examining your options for CRM, focusing on these features can prevent you from being distracted by features that, while interesting or even promising, will not do the CRM heavy lifting your business needs now.


The growing importance of sales and CRM apps for modern business.


As a businesses and enterprises look to achieve maximum ROI, having a sales team equipped with the right tools to enable them to reach their goals is necessity. This is why sales and CRM apps are providing a great innovative way to keep businesses running productively.

CRM can become one of the biggest productivity boosters for the sales reps. It can save hours out of week to help manage and follow up on leads.

Equally, customers will appreciate the high-touch service and organised sales process that a streamlined CRM tool delivers. In fact, according to Gartner study, a well-implemented CRM app can increase revenue by a whopping 41% per sales person.

Sales and CRM apps are designed to help businesses meet the overall goals of customer relationship management and sales.The applications are commonly used to manage a business-customer relationship; however, CRM apps are also used in the same way to manage business contacts, clients, contract wins and sales leads.


Key Features


  • Simplicity and ease of integration.
  • Remote access.
  • Mobile access.
  • Stronger multichannel support.
  • Integrated analytics.
  • Campaign management.
  • List management/master data management.
  • Flexibility and customization.
  • Lead generation and follow-up tracking.

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Business Insight